LINKS: https://www.instagram.com/_ela_ole_/
Title: “u r bc I am”
Multi-media installation, paper, projections, computer, webcam
Brief description of the work
As digitalization permeates nearly every aspect of modern life, we find ourselves caught between immersing in the online world and longing for real-life experiences. For many, the digital realm is an inevitable part of daily existence—a gateway to self-expression, inspiration, learning, and connecting with like-minded people. Yet, for others, it becomes an escape from themselves, from real-life connections, and a default habit that replaces the physical world with an endless scroll.
The artwork “u r bc I am” explores the tension between consumption and creation. Its title, short for You are because I am, reflects the dialogue between ourselves, our digital personas, and this very artwork. How much do we focus on external stimulation, and what do we truly seek internally?
By perceiving your presence and responding to your movements—whether an open palm, a fist, a peace sign, or a thumbs-up/down—the artwork transforms passive consumption into an interactive experience with your digital self. It raises questions about how we navigate a world constantly interrupted by notifications, viral videos, and breaking news, all contributing to the mental noise we carry.
Right now—how are you holding your phone? How does your body feel? What thoughts are running through your mind? This artwork invites you to pause, notice, and engage.
Your attention shapes your reality—where will you direct it?
español:
A medida que la digitalización impregna casi todos los aspectos de la vida moderna, nos encontramos atrapados entre sumergirnos en el mundo en línea y anhelar experiencias reales. Para muchas personas, el ámbito digital es una parte inevitable de la existencia cotidiana: una puerta a la autoexpresión, la inspiración, el aprendizaje y la conexión con personas afines. Sin embargo, para otras, se convierte en una vía de escape de sí mismas, de las conexiones reales, y en un hábito automático que reemplaza el mundo físico con un desplazamiento interminable.
La obra “u r bc I am” explora la tensión entre el consumo y la creación. Su título, abreviatura de You are because I am (Tú eres porque yo soy), refleja el diálogo entre nosotros, nuestras personas digitales y esta misma obra. ¿Cuánto nos enfocamos en la estimulación externa y qué es lo que realmente buscamos en nuestro interior?
Al percibir tu presencia y responder a tus movimientos—ya sea una palma abierta, un puño, una señal de paz o un pulgar hacia arriba o hacia abajo—la obra transforma el consumo pasivo en una experiencia interactiva con tu yo digital. Plantea preguntas sobre cómo navegamos en un mundo constantemente interrumpido por notificaciones, videos virales y noticias de última hora, todos ellos contribuyendo al ruido mental que cargamos.
Ahora mismo—¿cómo estás sosteniendo tu teléfono? ¿Cómo se siente tu cuerpo? ¿Qué pensamientos cruzan tu mente? Esta obra te invita a hacer una pausa, observar y participar.
Tu atención moldea tu realidad—¿hacia dónde la dirigirás?
Short bio
Born 1997 in Varel, a small village at the northern coast of germany, Ole Krüger layed the foundation for his artistic venture. The spark for the arts reignited during his social year working in occupational therapy with clients. Since then, he moved through different media while working at a small advertisement company which opened the entanglement between digital and analog. The decision to study liberal arts in Ottersberg pulled his focus to use these possibilities and create unique expressions.
